Case Study: DebateTheDebt.org
DebateTheDebt is an online campaign aimed at getting the 2012 presidential candidates to dedicate one the debates to the federal debt, budget, and deficit. This was a rapid turn around project that involved delivering a production-ready website, fully designed and developed, in a matter of hours. The site served as the campaign's home for a four month period where it helped publicize the petition and elicit the support of thousands.
Client
Committee for a Responsible Federal Budget, Washington DC
Nonprofit Organization | Think Tank
Audience & Topics
General Audience, Voters, Journalists and the Media
Government | Public Policy | Reform | Politics
Content Inputs & Assets
Content, Auxiliary Graphics
Launched
April 2012
Roles, Deliverables and Methods
Interface Designer (UI/UX)
Production Design
Lead Developer
Production Website with Content Management and Registration System
Webmaster
Functional Enhancements
Technology & Tools
Features
Rapid Design and Development
The client called at 7PM with the request--a popular media outlet was going to run an unexpected story on the campaign the following morning. Without the website, a great opportunity would be lost. But only five hours later, the site was up and running, ready to collect signatures and serve as the campaign's home.
Campaign Building
Along with a parallel initiative that ran on Change.org, the DebateTheDebt.org website helped bring in 15,000 signatures. Signatories were added to the site's signatory list and received personalized emails encouraging them to spread the word. The site's content managers could easily approve signatories, revise submitted information, and export reports directly to Excel.
Responsive = Mobile-Friendly
The site's layout is responsive. The layout and content adapts automatically to a variety of screen sizes including narrow mobile devices.