// Projects /

Tarek is familiar with and uses a wide range of techniques to analyze the effectiveness of a website including Google Analytics, Google Webmaster Tools, WebTrends, and data provided by mass e-mail providers. He also performs raw log analysis as needed. Tarek provides customers monthly analytic reports that aggregate data from multiple sources and provide key statistics in website performance, search engine strength, and email performance. Below are completed tasks relevant to this topic.

Performed SEO Site Analysis

2010-08-19

Performed a search engine optimization analysis of a website for a client.  Reviewed fundamentals such as page titles, header text, and keyword usage.  Prepared and delivered a 5 page memo with an explanation of SEO, the analysis, and a series of recommendations to improve their site's performance. Where appropriate, I also provided recommendations to help improve the usability of their site.


 

Conducted Google Analytics Training Session

2010-08-06

Developed and led a 1 hour training session on Google Analytics for the content staff of a state government website.  The session included some basics of Google Analytics, but also some more advanced path (navigation summary) and multidimensional (segments and filters) analysis.  It was designed to help the staff members begin to assess the effectiveness of some cross-site marketing work they've started.  The training agenda was entirely customized to the client's needs--it was based upon a set of research questions that the client provided in advance of the meeting.


 

AddThis + Monthly Analytics Reports

2010-05-01

Integrated AddThis metrics to the custom website analytics reports that I provide to clients each month. 


 

Google Analytics vs WebTrends

2010-03-24

Prepared a client memo explaining the pageview and visitor differences between their Google Analytics and WebTrends statistics.


 

Custom Website Analytics Reports

2009-08-26

Produced custom website analytics (statistics) reports for two customer websites that they are going to submit to their Federal agency funders. The reports featured data from Google Analytics and iContact's email application.


 

Internet Communications Strategy

2009-06-15

Provided a new communications strategy, helped execute it, and established an analytics framework to monitor the success for the members-only section of a client's website.


 

Drupal Google Analytics Module

2009-06-01

Installed a Google Analytics module onto a client's website to expand their data collection efforts and add consistency across the several sites that they manage.


 

Update for Federal Data Portal

2009-02-01

Updated NDTAC's Fast Facts (a web portal that I originally designed and developed several years ago) with new data collected by the federal government.

See http://www.neglected-delinquent.org/nd/data/fastfacts_SP1.asp.


 

Monthly Analytics Reports

2009-01-01

Developed custom analytics reports that are delivered to clients on a monthly basis and combine data from Google Analytics, Google Webmaster Tools, Email Marketing Statistics (via iContact), Log Analysis (via WebTrends).