// Projects /

Email Newsletter Design for Federal Project

2010-05-17

Oversaw the design work for a new HTML email newsletter for a federal government project.  A junior designer developed the first set of comps.  I revised those comps for final delivery to the client.  I also developed the email marketing strategy including the mailing schedule and content. 


 

Email Newsletter Design

2009-08-05

Designing an email newsletter template for a client. I'm building off the branding work that I did for their website. The newsletters will be distributed using iContact, which I set up for the client.


 

E-Mail Newsletter Design

2009-06-20

Designed and implemented a new email newsletter for a client looking to improve marketing of their research publications. The new design features eye catching typography, images, and a modest amount of text to help improve open and click-through rates. It renders well in Outlook and Gmail with only minimal design loss (fixoutlook.org and www.email-standards.org).


 

Internet Communications Strategy

2009-06-15

Provided a new communications strategy, helped execute it, and established an analytics framework to monitor the success for the members-only section of a client's website.


 

NAEP-ESSI Newsletter

2009-02-15

Building off my recent design work for a new NAEP-ESSI website, I developed a companion newsletter design and template. I also set up an account for the organization with iContact so that staff can create and blast their newsletters every month using the new template.


 

Monthly Analytics Reports

2009-01-01

Developed custom analytics reports that are delivered to clients on a monthly basis and combine data from Google Analytics, Google Webmaster Tools, Email Marketing Statistics (via iContact), Log Analysis (via WebTrends).