// Projects /

Performed SEO Site Analysis

2010-08-19

Performed a search engine optimization analysis of a website for a client.  Reviewed fundamentals such as page titles, header text, and keyword usage.  Prepared and delivered a 5 page memo with an explanation of SEO, the analysis, and a series of recommendations to improve their site's performance. Where appropriate, I also provided recommendations to help improve the usability of their site.


 

Resolved Google Custom Search Engine indexing problems

2010-04-30

A client recently had a third party vendor upgrade a portion of their website with a custom database.  As a result, many of the site's URLs were changed.  However, after launch, the old URLs were still appearing in their Google site search (Google Custom Search Engine (CSE)) and none of the new pages were appearing.  I provided a series of actions to resolve the issue including updates to their XML sitemap, Google Webmaster Toosl configuration, Google CSE configuration, robots.txt revisions, and the creation of new content pages to make portions of their site easier to index by Google and other search engines. 


 

Customized Website Content Using Search Engine Referral and Query Term Data

2009-08-25

Developed a module for my website that will display a set of links to related posts based on the search terms the visitor used to find my site. It works with Google, Bing, and Yahoo. The module relies upon a PHP-based URL referral script, some URL parsing, and dynamic MySQL queries. My script is available upon request.


 

Improving Search Engine Results through Inbound Links

2009-08-05

I recently presented a client with a set of strategies that could be used to garner links from other websites. "Inbound links" (high quality inbound links, that is) are a key ingredient in improving a site's results on the major search engines. My analysis showed that the client had a lot of low hanging fruit opportunities that weren't being taken advantage of, as well as some more advanced opportunities.


 

Cleaning Up Google Search Results

2009-07-22

Troubleshot and resolved an issue where pages and files from the old version of a client's website were still appearing in Google's search results. Reviewed the XML sitemap, data in Google Webmaster Tools, robots.txt, and 301 redirects.


 

Google and Search Engine Optimization (SEO)

2009-06-22

Provided a brief tutorial to a client to answer their question "how can I get my website to come up first on Google?" Covered the basics of "importance" (inbound links and page rank) and "relevance" (keywords in page titles, headers, and content), plus the intersection of these two factors in driving SEO.


 

Westmoreland Website

2009-04-22

Launched the Westmoreland's new website: www.westmorelandcoop.com. I enjoyed coming up with a design that reflects the apartment building's character and history in Washington DC.


 

Update for Federal Data Portal

2009-02-01

Updated NDTAC's Fast Facts (a web portal that I originally designed and developed several years ago) with new data collected by the federal government.

See http://www.neglected-delinquent.org/nd/data/fastfacts_SP1.asp.